In one slim volume, here is a unique amalgam of what to do ... and what to not do ... when marketing online. As the author states, the word best describing wild expansion of Internet communications is "clutter." Here is a fast and clear un-cluttering guide, crammed with quick and up-to-the-moment tips, not only for e-mail and Web sites but also for the new and often confusing "social media."
NEW!
"Burnt Offerings"Here’s how to battle successfully for fund raising dollars...
"Open Me Now" Direct Mail Envelopes Work...and Those That Don't
"Asinine Advertising" - The Ultimate Jab at those so-called "professionals" who waste a lot of other people's money on what they call "advertising" ... and we call "confusion" (or worse).
"Marketing Mayhem"
Herschell Gordon Lewis’s latest acerbic comments on the foibles of the advertising and marketing community! Published by Racom Books