THE OFFICIAL SITE OF


Books in Print

 

Internet Marketing Tips, Tricks, and Tactics

In one slim volume, here is a unique amalgam of what to do ... and what to not do ... when marketing online. As the author states, the word best describing wild expansion of Internet communications is "clutter." Here is a fast and clear un-cluttering guide, crammed with quick and up-to-the-moment tips, not only for e-mail and Web sites but also for the new and often confusing "social media."

NEW!

Hot Appeals or Burnt Offerings

Here’s how to battle successfully for fund raising dollars...


Open Me Now

Direct Mail Envelopes Work...and Those That Don't


Asinine Advertising

The Ultimate Jab at those so-called "professionals" who waste a lot of other people's money on what they call "advertising" ... and we call "confusion" (or worse).


Marketing Mayhem

Herschell Gordon Lewis’s latest acerbic comments on the foibles of the advertising and marketing community! Published by Racom Books


Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns


Direct Mail Copy That Sells!


On the Art of Writing Copy: The Best of Print, Broadcast, Internet, Direct Mail


Catalog Copy That Sizzles : All the Hints, Tips, and Tricks of the Trade You'll Ever Need to Write Copy that Sells


Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales


The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now


Advertising Age Handbook of Advertising


Selling on the Net : The Complete Guide


Cybertalk That Sells


The World's Greatest Direct Mail Sales Letters


How to Write Powerful Fund Raising Letters


Silver Linings: Selling to the Expanding Mature Market


Direct Marketing Strategies and Tactics: Unleash the Power of Direct Marketing


How to Handle Your Own Public Relations


How to Make Your Advertising Twice as Effective at Half the Cost


Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services


Everybody's Guide to Plate Collecting