This is the kind of advanced marketing expertise that has made Herschell Gordon Lewis famous!

When would you write "I’ll tell you what we should try" … instead of "Let’s try this"? "I’ll tell you what we should try" is less reader-involving than "Let’s try this." So you’d use that approach to avoid the image of high-pressure salesmanship. (As the relationship develops, "Let’s try this" is better and better salesmanship.)

What is the difference between "The competition for attention is brutal" and "Competition for attention is brutal." Dropping the article adds power. "The competition for attention is brutal" is less dynamic than "Competition for attention is brutal." Why would you prefer "I invite you to attend the seminar. It’s just for the morning" over "I invite you to attend the seminar. It is just for half a day"? "Half a day" seems longer than "morning." 

Remember as you write: Every word is a weapon.

You want bullets, not two-edged swords. "I invite you to attend the seminar. It is just for half a day" is more likely to get a refusal than "I invite you to join us at this seminar. It’s just for the morning."

What is your answer to this question about Herschell’s favorite subject: Force-communication. (That’s causing people to perform a positive act as the direct result of having seen or heard your message.)If you can answer the question, don’t become conceited ... yet.Just go to the following page for another question.

— Answer three and you’re our kind of communicator.

(We’ll work well together.)

— Answer only one or two and you should consider having
Herschell Gordon Lewis handle your direct marketing programs.

(We'll work even better together.)READY? CLICK HERE FOR QUESTION NUMBER 1.